Question 1

How is a flat fee different from a traditional commission?

Accepted Answer

A traditional brokerage charges 5–6% of the sale price, split with the buyer-side broker — so a $3.0M listing generates roughly $180k in commission regardless of what the listing actually costs to market. Plinthfox quotes a single flat fee, agreed up front, scoped to your property band. There is no buyer-side split (we do not pay or receive co-broke fees), no upsell ladder after launch, and no marketing surcharge tied to the sale price. The seller keeps the full back-end upside that a percentage model would otherwise skim.

Question 2

What does the 90-second listing video actually move in a sale?

Accepted Answer

In the corridor mix we serve, buyers who watch the first 30 seconds of the listing video are 4–5× more likely to request the inquiry form than buyers who land on a stills carousel. The opening 90 seconds frame the property — drone approach, entry sequence, interior rhythm — which is what decides whether the buyer scrolls deeper. The cuts after the 90-second mark (interior walk, ambient-light interior, vertical social cut) carry the rest of the consideration. The single 90-second asset is the highest-leverage piece of the campaign — every other asset in the package is calibrated to it, not the other way around.

Question 3

How accurate is the AI advisor, and where does the data come from?

Accepted Answer

The advisor is a ranker, not a negotiator — it ranks listings by the lens the buyer is asking through (lifestyle, investor, exit) and surfaces the best three or four matches. The training corpus is composed of (a) public regional price-drop events for the corridor, (b) school catchment data for the relevant band sourced from Éducation nationale + local zoning, and (c) short-term-rental yield curves from licensed STR operators — never from private brokerages. Final offer negotiation flows through the named agent, never the advisor. Accuracy is measured against the inquiry-to-tour conversion rate, and the advisor is re-ranked on a quarterly cadence so the model tracks the corridor.

Question 4

How does the post-NAR commission-rule change affect the listing?

Accepted Answer

The 2024 NAR settlement requires written buyer-broker agreements before any tour — which means sellers can no longer assume a co-broke split will be paid on their behalf, and buyer-side brokers must disclose their fee up front. Plinthfox has been a no-co-broke agency since day one — we represent sellers only and do not pay or receive referral fees. So the post-NAR environment simplifies our proposition: the seller cites one flat fee paid directly, and the buyer-side broker either works directly with the buyer on a separate written agreement or the buyer is unrepresented. There is no hidden fee structure that shifts after August 2024.

Question 5

How do STR legality differences change property-by-property?

Accepted Answer

STR legality is municipal, not national or state-side, and it has shifted mid-cycle in several US resort corridors (Napa, Hudson Valley, parts of Charleston) and tightened in EU short-let regimes (Barcelona, Lisbon, parts of the Provence coastline). The Plinthfox STR dashboard is corridor-aware — every STR-eligible listing ships with the local licence status, the city-level permit cap, the current night-quota where one applies, and the corridor-specific tax treatment. Properties where STR is currently illegal, capped to a quota that materially degrades yield, or otherwise restricted are flagged on the listing page so the sponsor sees the status without having to ask the named agent — no oversell.

Five direct answers to the questions sellers ask first.

What sellers and buyers ask first.

If you only have ten minutes, read in this order.

Tell us your listing — we read every message.

Five direct answers to the questions sellers ask first.

What sellers and buyers ask first.

Pricing modelHow is a flat fee different from a traditional commission?

The 90-second assetWhat does the 90-second listing video actually move in a sale?

The advisorHow accurate is the AI advisor, and where does the data come from?

Post-NARHow does the post-NAR commission-rule change affect the listing?

STR legalityHow do STR legality differences change property-by-property?

If you only have ten minutes, read in this order.

Tell us your listing — we read every message.